How do I upload Amazon Ads to AHS?

How do I upload Amazon Ads to AHS?

In order to get your ads reports for Amazon on The Author Helper Suite, please follow these steps.

STEP 1 – Make sure you’re on the main campaigns page and select the date you want to download. 

NOTE: Amazon often updates the data multiple days later, so you should always go back a few days to make sure that you have the latest data. How many days is unknown, but as authors we tend to look back 10 days, personally.

NOTE: DO NOT use date ranges. Amazon does not split the data up over date ranges. You must upload only ONE day at a time. If you do a date range and upload it, you’ll just see a big spike for that day. If that happens, simply download the single day’s worth of data and then upload it again. You can overwrite ad report files by uploading a new file.

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INTERNATIONAL REPORTS: If you are using Amazon ads for countries other than the United States, please note you’ll need to make sure to upload a report from each country you’re using.

Currently, we support the following countries for Amazon Ads reports:

  • US
  • UK
  • CA
  • AU
  • DE (see below for special requirements for the DE report!)

In order to use German reports, you must set the language to Deutsch before downloading. This is because the report looks identical to the UK report otherwise, and the AHS system will assume it is the UK report. By changing the language to Deutsch before downloading, the report itself will be in German, thus making it clear the report is a German report to the AHS system.

If you do not speak German (Deutsch), it is recommended that you first set up your timeframe for the report and then change the language before exporting.

After changing the language, you would click the "Exportieren" button to download the report. 

You can then set the language back, as necessary. 

STEP 2 – Make sure you name the file correctly.

No matter what date you select when you filter your ads data, Amazon will put today’s date as the file name. Make sure you change that name accordingly.

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STEP 3 – Upload your report to The Author Helper Suite

The key component here is that you want to make sure you select the right date for your report. This is only necessary for Amazon ads reports because–for reasons we can’t explain–Amazon does not put the date in their reports.

NOTE: The Author Helper Suite has no way of knowing if the date of the report is correct for the date you select. The good news is that if you accidentally select the wrong date you can now simply upload the report again using the right date! Just remember that you’ll also need to re-upload the report for the date you had accidentally selected.

AHS supports both regular and Advantage ad reports. If you don't know what Advantage is, then choose "Regular". A huge majority of authors only use regular ads. Learn more about Advantage here. 

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STEP 4 – Do sanity checks on the data

At certain intervals, you’ll want to check the data to make sure that Amazon hasn’t updated your daily spends. About 10 days into the month, take a day to fully look over the previous month’s data, for example. 

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